The Future of SEO
“SEO is the composite of relevancy, consistence and patience. You are a winner if you follow these key ingredients”
– Nikhil Saini
Search Engine Optimization (SEO) has come a long way from on-page and off-page optimization. The numerous strategies behind Search Engine Optimization(SEO) are based on the Google Algorithm which keeps on changing day-to-day. Here are quick six SEO trends to watch in 2018.
Voice Search is a combination of natural language processing (NLP) and text-to-speech technology to understand user’s search request. Google reports 55 percent of teens and 40 percent of adults use voice search daily. As digital assistants like Siri go beyond smartphone devices there is a great opportunity for SEO.
Featured Snippets Optimization
Featured Snippets is a rising trend which has increased the competition among companies trying to appear in Rank #0. Adjusting the content to directly answer for a search query of the user and making the site to appear as a Featured Snippet in Google Search Engine Result Page (SERP).
Visual Contents help in keeping the user more engaged and aid understanding the concepts quickly. Creating attractive Images, Infographics, Videos, Animated ads & SlideShare presentations improve social sharing and will have strong possibilities to get highly ranked in all major Search Engines.
Long Tail Keywords
Long Tail Keywords is a search trend called query-based search where user type long sentences in google search bar. These Tail Keywords provide context to the content, have better conversion rate, help answering voice assistant searches, and drives more organic search traffic.
Responsive Website Design (RWD)
Responsive Web Designs refers to a website designed to adapt well on various devices. This improves site usability, decreases bounce rate, increases social sharing activities, brand reputability and is cost effective. Responsive Website Design also helps in Mobile First Index concept.
Strong Social Media Occupancy
Sharing of valuable blog articles, industry specific updates, attractive infographics, awareness videos, etc., helps to get more user attention and interaction with the website. Social Media is the best platform where user-friendly activities can drive more organic traffic to the website.